Businesses today need to be able to operate in many different areas. Because of the advancement of technology, businesses need to not only be present on the internet itself, but their web site needs to have a responsive web site design, meaning it needs to be viewable on any device, not just computers.
Think about how many different devices you look at one web site on. It might be your Smartphone, tablet, or laptop that sees the same web site. Does it look different on each device? Now imagine if that web site was not adapted to the size of your device. The functions that you had on your laptop will diminish, leaving you with a less than pleasant experience while you are on your Smartphone. This is what responsive web site design is all about, in particular mobile web site design.
The responsibility behind responsive web site design lies in the fact that consumers want answers now. What they might look at on their computer at home will later be pulled up on their tablet or phone while they are in the store. Maybe they need more information about a product or they want to make a purchase after thinking about it and now they are on a mobile device rather than their computer. They expect the same type of functionality as they had on their computer, giving them what they demand now, rather than having to wait.
Companies that overlook the need for a responsive web site can lose a great portion of their target audience. Consumers today very rarely look strictly at a computer – in fact, some do not even use a computer; instead they rely on their mobile devices. If your web site design is not adapted to these devices, consumers will easily get turned off and move on to a company that has taken advantage of today’s technology and adjusted their web site design to reflect it.
Responsive web site design is no longer a choice; it is a necessity in order to succeed in today’s business world. What used to be a requirement to strictly have a web site in order for your target audience to find you, whether local or halfway around the world, has turned into a need to have a web site that is viewable on many different devices at any time of day. If you are not providing what consumers want, then your company will lose its portion of the market in a flash.