Are you concerned that you aren’t getting the most out of your social media marketing strategy? Many business owners make some common mistakes on social media that could actually be hindering their marketing plan. By identifying some of the telltale signs of a problem, you can make the changes needed to improve on your social media services.
While it is better to have a small group of engaged followers than a large group that doesn’t care about your business, you should still be seeing some growth in your social media community over time. If you aren’t, you may not be connecting and creating important relationships with your target market.
If your followers aren’t sharing or liking your posts, there is likely a problem with the type of content that you are promoting. Perhaps the content isn’t relevant to your audience, so look at the content that your competitors are posting as part of their social media services. Are fans commenting, sharing, and liking their posts regularly? If so, determine what they are doing differently, and use this information to improve your own social media marketing plan.
Another major problem with your social media marketing strategy is failing to update regularly. You need to create regular posts, and if your followers notice that your profile is no longer posting new content, they will fall out of the habit of checking up on your business.
Negative mentions on social media are bound to happen periodically, and when they occur, it is important that you respond. Some businesses make the mistake of deleting or ignoring these posts, and this is a major error. Instead, be sure to offer an apology and an explanation of what happened. You should also provide a plan of action to ensure the problem doesn’t happen again or to compensate the customer.
Just because a piece of content does well on Facebook doesn’t mean that it will see the same success on Twitter, Google+, or Pinterest. If you auto-post one update to all of your social media profiles, you’ll miss out on the chance to connect with your followers from each site.
Social media is a crucial tool used to connect with potential customers and to get your brand recognized. By employing a sound marketing strategy, you’ll improve engagement and can enjoy greater overall profits.